Go-to-Market
Also called GTM · Go to Market Strategy
Refers to a company's strategy for launching a product or service, reaching target customers, and achieving competitive positioning. It includes aspects like pricing, sales channels, marketing tactics, and distribution to effectively drive adoption and revenue growth.
Why Go-to-Market matters in investment banking interviews
GTM comes up in growth and tech-focused conversations. It's the vocabulary for how a company actually reaches customers, and using it correctly signals you can talk about businesses, not just spreadsheets.