Business & Growth Terms

Why Business & Growth matters in interviews

These terms test your ability to talk about a business qualitatively and how you can translate that business understanding into models. Some definitions you’ll be tested on, but these terms will mainly be signals that you fit in.

B

Bottoms Up Revenue ModelBusiness & GrowthA bottoms up revenue model builds revenue projections starting at a highly granular level using unit economics such as # of units sold, price per unit, customer acquisition cost and average...

G

Go-to-MarketBusiness & GrowthRefers to a company's strategy for launching a product or service, reaching target customers, and achieving competitive positioning.

S

ScaledBusiness & GrowthAnother way of saying a business is big relative to its peers. Google is scaled, a local IT services company is not.

T

Y

YoY (Year-over-Year)Business & GrowthA way of measuring change from a point in time of one year to the same point in time in another year.